Editor’s Word: You recognize we experience onerous for the plus dimension group, and that features championing the designers, makers, and creatives who’re constructing one thing actual for us. Once I got here throughout Holly Clinton and her model FOKE, I finished scrolling. A skilled artist, a BRCA2 provider, a girl who selected to stay flat after which constructed a complete clothes model across the actuality of that physique, her story is the sort that deserves to be informed. I reached out and invited Holly to share it in her personal phrases, and I’m so glad she mentioned sure. This one is for each lady who has ever felt like style wasn’t made along with her in thoughts.
By Holly Clinton, Founding father of FOKE
If we had been sitting collectively and also you requested the place FOKE got here from, I wouldn’t begin with most cancers. I’d begin with color.
I’ve beloved sample and color for so long as I can keep in mind. I grew up in a inventive household the place there have been all the time artwork provides on the desk and somebody making one thing. I studied nice artwork at college and in my thirties went again to review floor sample design, as a result of I couldn’t ignore how a lot I beloved prints and textiles. I’ve all the time seen the world in shapes, strains, patterns and color.
Immediately I run FOKE, a print-led way of life label from the Macedon Ranges in Australia, creating daring, snug clothes for plus dimension ladies, together with these selecting to stay flat after mastectomy.

The Story Behind FOKE
When my sister Amber’s breast most cancers got here again, I put the sample work apart to assist look after her. Household got here first. Sketchbooks closed. Designs waited. The creativity by no means disappeared, it simply flowed into loving and caring for the individuals round me.
In 2018, our household had BRCA2 testing and realized my sister, my dad and I all carried the gene fault. I had an eight-month-old on my hip and thought I used to be simply there as help, till routine screening discovered 8cm of DCIS in my left breast.

What adopted was a blur of appointments, scans, surgical procedures, and tears. Beneath all of the complexity, my decision-making was easy: I needed to be right here to look at my daughter develop up. That made the selection clear, even when it didn’t make it straightforward.
I had a double mastectomy. The choice to not reconstruct throughout surgical procedure was medical on the time. Later, when reconstruction was an choice, I selected to not pursue it. I felt extra at peace residing flat than going by way of extra surgical procedure to chase a form different individuals are snug with. So I stayed flat and FOKE was finally born from that actuality.
Dressing a Physique That Modified: What FOKE Will get Proper
Earlier than surgical procedure, I used to be already coping with the same old plus dimension style frustrations: irregular sizing, restricted choices, boring types focused at older ladies. After surgical procedure, my physique modified once more. I used to be now plus dimension and flat in a world that quietly designs most garments, and most concepts of femininity, round breasts.

Necklines didn’t sit the identical. Smooth materials clung in another way. With out a bust, my abdomen felt extra pronounced in sure cuts. I don’t put on prosthetics; they don’t really feel like me. So my flat chest is a part of how I transfer by way of the world, and my wardrobe has to work with that actuality.
Right here’s what I search for now and what I design into each FOKE piece:
- Larger or gently scooped necklines that don’t collapse or gape
- Materials with a little bit of weight and drape, not clingy, skinny jersey on the chest
- Cuts that skim reasonably than grip, particularly across the midsection
- Shoulder and arm shapes that allow you to transfer freely
It’s not about hiding something. It’s about feeling snug and safe sufficient to get on along with your life.

Drawing By means of Grief and Discovering FOKE
Within the years that adopted surgical procedure, life didn’t soften. I misplaced Amber. Two years later, I misplaced an in depth pal. Then I misplaced my stepdad, Leigh, my anchor and my all the pieces. Shedding them reshaped me in methods I’m nonetheless studying to stay with.

However grief additionally pushed me to cease sleepwalking by way of my very own life. I began asking more durable questions on how I spend my time, what truly issues, and how much instance I’m setting for my daughter. That’s actually the place FOKE comes from, not simply from loving color and sample, however from refusing to waste the life I’ve been gifted.
After Amber handed in 2020, I purchased an iPad and began drawing once more. At first simply in small pockets of time, on the sofa at evening, a couple of minutes at college pickup, whereas one thing senseless performed on TV. Slowly, it stopped being a coping mechanism and have become a observe. The patterns got here again. My color bought bolder. It felt like selecting up a chunk of myself I’d put down for a very long time.
These drawings become the paintings that now lives on each FOKE piece.
What FOKE Gives Ladies
From the skin, FOKE seems to be like a vibrant clothes label, daring paintings, saturated color, straightforward silhouettes. From my facet, it’s much more private.

I make FOKE garments for girls with actual lives. Faculty runs, work, caring, curveballs, large emotions, large hopes. Some have scars, some don’t. Some are plus dimension, some will not be. What they share is that this: they’re over dressing for developments or another person’s thought of what’s flattering. They need items that really feel like them and allow them to breathe.
Consolation comes first at FOKE. If a material itches, clings within the mistaken place or makes it onerous to maneuver, it doesn’t make it into the gathering. I feel at school drop-offs, lengthy drives, workplace chairs, hospital visits, dancing within the kitchen. Garments need to work there earlier than they work wherever else.
Then I layer within the artwork. Each FOKE print begins with me drawing on my iPad or in a sketchbook, no inventory patterns. I’m actually desirous about what occurs in your head once you put on one thing loud. A powerful print can change the way you maintain your self, how seen you permit your self to be, how a lot of your actual persona you let loose.

As a result of I stay flat and in a plus dimension physique, that consciousness is stitched quietly into each FOKE design. I take note of how a neckline sits when there’s no bust, how the entrance of a costume falls when your form doesn’t match the usual block, how safe you are feeling bending over on the park. FOKE shouldn’t be just for ladies residing flat, but it surely by no means forgets we exist.
FOKE as Legacy

The work I do now could be my legacy for Amber and Leigh. I can’t change what occurred, however I can determine what I do with the time I’ve been given. Constructing FOKE, utilizing my artwork, residing as totally as I can, elevating my daughter to see color and braveness as regular, that’s how I carry them with me now.
My story explains why FOKE exists: because the pure consequence of who I’ve all the time been: a skilled artist and sample designer from a inventive household, who has walked by way of onerous issues and chosen to show them into one thing helpful and exquisite.
Right here’s what all of it comes all the way down to: you’re allowed a giant, vibrant, trustworthy life that looks like yours. FOKE is simply my manner of backing you whilst you go after it.
Holly Clinton is the founding father of FOKE, a print-led way of life label from Australia creating daring, comfort-first items for actual our bodies, together with plus dimension ladies and people residing flat after mastectomy. With a background in nice artwork and sample design, she channels her expertise of loss and life into work that nudges ladies towards intentional residing, and again to play, curiosity, and pleasure. Discover FOKE at foke.com.au and on Instagram @foke_store.









