Ever the Fanatic
Akio Toyoda is understood for a lot of issues, and being a automotive nut is most positively one in every of them. The kin of the world’s largest automaker is not simply an government; he lives and breathes automobiles. A dyed-in-the-wool automotive fanatic, he does not simply respect the automobiles that bear his household’s identify, but additionally those from rivals all over the world.
Toyoda-san, often known as Morizo, is not shy about exhibiting his appreciation for different manufacturers. If there’s any want for extra proof, the Toyota Car Museum in Aichi is a testomony to it. The chief can also be an enormous fan of the Suzuki Jimny and even collaborated with Hyundai to make rallying much more thrilling.
Toyota/X
Welcoming Rivals
Slowly however certainly, U.S-built autos from Japanese automakers are being despatched to the motherland. Toyota was the primary with the Tundra and Highlander, with the Camry quickly to observe. Extra lately, the primary wave of American-made Nissan Murano models has landed in Japan.
In a shock transfer, Morizo welcomed the arrival of the crossover in Japan, seemingly catching Nissan’s personal representatives unexpectedly. The Murano was proven throughout the lately concluded Fuji 24 Hours race, and he even requested to be filmed with the automotive. The cherry on high must be Toyoda-san gleefully waving Nissan flags.
We will not think about some other government pulling off this type of transfer. This might in all probability be like seeing Jim Farley or Mary Barra posing and smiling beside their competitor’s merchandise.
米国の工場で作られた
新型・日産ムラーノを
うちの会長の豊田章男
（富士24時間レース練習走行後）が
見つけた時の動画です日産の皆さま
撮影させていただき
ありがとうございました！#豊田章男 #モリゾウ pic.twitter.com/Hl9Pkzlc4R— トヨタ自動車株式会社 (@TOYOTA_PR) June 5, 2026
Phrases of Encouragement
Morizo additionally mentioned a number of issues in regards to the Murano within the quick video. Now, we do not actually communicate a lick of Japanese other than the same old customs and greetings, however fortunately, there are translations round.
Instantly translated, the manager mentioned, “We have now introduced an American-made automotive to Japan. We might love for our Japanese prospects to make use of it. Nissan Murano.” After all, this goes past providing Nissan encouragement, because the automotive commerce between Japan and the U.S. relies on the success of American-made Japanese automobiles within the house market.
Akio Toyoda is not shy about proposing better unity and collaboration with its fellow automakers. Toyota, Subaru, and Mazda have an settlement by which they’re going to spend money on retaining inner combustion growth alive, whereas partnering with some Chinese language firms to additional advance their know-how and electrification efforts. With that, Toyoda is not only a die-hard automotive nut; he is additionally very a lot keen on retaining the automotive enterprise afloat – and thriving.
Toyota/X
