The Particular Broadcasting Service (SBS) has introduced the appointment of Jane Palfreyman as its managing director for a five-year time period.
The organisation’s board of administrators introduced the information on Wednesday following what it known as a “rigorous and aggressive search course of that drew an excellent subject of candidates”.
Palfreyman, who has spent 14 years of her 25-year media profession at SBS, had served as performing managing director since 28 August and formally stepped into the brand new position on Tuesday.
She replaces James Taylor, who introduced his departure in August after seven years on the helm and went on to affix promoting firm oOh!media as its managing director and CEO.
Palfreyman beforehand held senior government roles throughout business technique, advertising, organisational transformation and viewers engagement.
She’s the primary lady to carry the position since SBS’ inception greater than 50 years in the past.
“It’s a privilege to be appointed managing director of SBS and I’m grateful for the board’s confidence,” Palfreyman stated of her appointment.
“I care deeply about SBS, its goal and the position it performs in Australia’s pluralistic society, significantly at a time when our group is navigating rising pressures and the media setting is more and more complicated.”
She stated her focus could be on strengthening the organisation for the long run as viewers wants proceed to shift, whereas “accelerating our digital development and deepening our reference to all Australians”.
As managing director, Palfreyman might be chargeable for main the general public broadcaster’s strategic path, organisational efficiency and cultural management, advancing the organisation’s mission to serve and mirror Australia’s various audiences.
Earlier than becoming a member of SBS, she held senior roles at Nova Leisure, the UK’s International radio group, and Southern Cross Austereo.
Asserting the information, SBS chair Nicholas Pappas stated Palfreyman holds a deep understanding of SBS and its position within the Australian media panorama.
“Palfreyman is an skilled and principled chief who’s deeply dedicated to SBS’s goal and the position we play in fostering inclusion and group cohesion at a time when this has by no means been extra essential,” he stated.
“Amid important change throughout the media sector, SBS should proceed to innovate whereas staying true to our constitution.
“The board has nice confidence that Jane will proceed to guide SBS with readability and goal — driving business development, delivering partaking content material in over 60 languages, and making certain the organisation stays trusted and related to all Australians.”
For the most recent from SBS Information, obtain our app and subscribe to our publication.
