“Après-ski has all the time had a sure vitality: relaxed, comfy, social, playful, and glamourous,” stated Good Second co-founder and inventive director Jane Gottschalk, in a press launch. “Collectively [with H&M], we’ve curated a group that brings the spirit of each manufacturers to life. The items are younger, enjoyable, [and] sporty, with a winter heartbeat and a nod to the mountains, however belong simply as a lot within the metropolis.”
The 28-piece capsule assortment spans versatile knitwear, down-filled outerwear, and assertion equipment — like cozy hats and puffer boots — in a classy winter shade palette of black, white, silver, wealthy burgundy, and icy blue.
“We’re thrilled to be collaborating with Good Second on this winter assortment — it is surprising, dynamic, and positive to spark pleasure,” stated H&M artistic advisor and head of womenswear design, Ann-Sofie Johansson, within the launch. “The silhouettes are glamorous but laid-back — similar to après-ski — but in addition have an actual edge with the leather-based, fake fur, and textured knits.”
