What occurs when you’ve a luxurious automaker, a 20-time Grand Slam champion, and certainly one of tennis’s most celebrated tournaments staff up? Nicely, in San Francisco, the reply is six freshly resurfaced public tennis courts at John McLaren Park.
That is the most recent chapter of Neon Legacy, a joint initiative launched in 2021 by Roger Federer and Mercedes-Benz to make tennis extra accessible and depart one thing tangible behind in each host metropolis of the Laver Cup (named after Australian tennis participant, Rodney George Laver, who has 11 Grand Slam singles titles to his identify).
For the San Francisco undertaking, Neon Legacy partnered with the Laver Cup and the USTA Basis. Collectively, they delivered upgrades that comply with comparable initiatives in London, Vancouver, and Berlin, and San Francisco now joins a worldwide map of communities benefiting from this mannequin of corporate-athlete collaboration.
Earlier this week, Federer was joined on the occasion by former skilled tennis participant and present Laver Cup captain Yannick Noah and San Francisco mayor Daniel Lurie, and a number of other outstanding figures from the Bay Space, who reduce the ribbon alongside kids from native tennis applications. These areas are supposed to encourage the subsequent era of younger athletes who might in any other case have restricted entry to the game and likewise host a collection of applications.
“Tennis formed my life, and I hope this undertaking conjures up the subsequent era.” – Roger Federer , 20-time Grand Slam Champion, Co-founder of the Laver Cup
After the Golden Gate Park, John McLaren Park is San Francisco’s second-largest public park, and earlier than this initiative, its courts wanted consideration. For native households, these new resurfaced courts and revamped amenities will scale back limitations to entry, and for a luxurious model like Mercedes-Benz, it’s making a social influence on the group stage. The German automaker can also be persevering with its custom of supplying G-Class SUVs as staff automobiles, together with an unique shuttle fleet for officers and choose company.
With the eighth Version of the Laver Cup set for Chase Middle this weekend (September 19-21), anticipate town to attract worldwide consideration, and whereas the Swiss Maestro’s presence alone has elevated the undertaking’s visibility, the structural modifications on the bottom ought to outlast this headline second.
Pictures: Mercedes-Benz
