Artists Fairness, the artist-led studio based by Ben Affleck and Matt Damon, has appointed veteran producer and govt Amy Baer to function President of Movie & Tv.
Boasting a portfolio of movies which have grossed greater than $2 billion globally in complete, Baer is understood for founding Gidden Media, the place she’s served as President, producing such movies as double Oscar nom The Apprentice, Final Vegas, Mary Shelley, and Brian Banks, along with exec producing the Netflix chart-topper Purple Hearts. Earlier in her profession, she spent 17 years at Sony Photos, which lately set a three-year partnership with Artists Fairness, whereby Sony funds and handles world theatrical distribution for the corporate’s tasks.
Baer will oversee the studio’s manufacturing slate, reporting to Artists Fairness’s Co-Founder & CEO, Affleck, in addition to Chief Working Officer Dillon West.
In a press release at present, Affleck noticed, “Amy is a world-class govt and producer whose monitor document speaks for itself. She brings a wealth of expertise, not solely in management roles at main studios, together with our valued accomplice in Sony Photos, but in addition as a profitable unbiased producer, constructing a deep understanding of the evolving business panorama.”
Affleck famous that over the course of Baer’s profession, “she has championed work that balances artistic integrity with business success. Our objective at Artists Fairness has at all times been to empower expertise, and Amy is an ideal match to symbolize our rules whereas increasing our imaginative and prescient for movie and tv.”
Stated Baer, “Artists Fairness has shortly distinguished itself as a number one house for resonant, artist-driven storytelling, pioneering a daring new mannequin for the way forward for our business. I’m thrilled to hitch Ben, Matt, and the remainder of the group as we construct the corporate’s subsequent chapter, centering artistic voices to make movies and tv sequence that join with audiences worldwide.”
Alongside working Gidden Media, Baer lately served as President of Landline Photos, the place she oversaw the event and manufacturing of movies like Jerry & Marge Go Giant and the upcoming comedy The Greatest Is But to Come, reuniting Ferris Bueller‘s Matthew Broderick and Alan Ruck. Earlier than founding her personal firm, she launched CBS Movies and served for 4 years as its President and CEO. Throughout her Sony years, she shepherded hit movies together with Oscar nominees Moneyball, The Pursuit of Happyness and Adaptation, in addition to One thing’s Gotta Give and The Vacation.
A member of AMPAS, the PGA, Producers United, Movie Unbiased, and SAG, Baer lately concluded a six-year time period as Board President of Girls in Movie. A longtime advocate for points affecting the leisure business — most lately via the Keep in LA initiative — she additionally serves as a Visiting Lecturer at Chapman College’s Dodge School of Movie & Media Arts, educating at each the undergraduate and graduate ranges.
Coming off a profitable launch for Affleck’s The Accountant 2, which grossed over $103M in theaters earlier than premiering on Prime Video, Artists Fairness’s subsequent movies developing for launch are Kiss of the Spider Lady, starring Jennifer Lopez, which releases via Lionsgate and Roadside Sights on October 10, and the motion thriller The Rip, starring Damon, Affleck, Teyana Taylor and Scott Adkins, which premieres on Netflix on January 16, 2026. Their slate additionally contains the upcoming Affleck-directed thriller Animals, additionally for Netflix.
