We just lately heard that M5 Touring orders have surpassed most expectations. That’s nice, however arguably not probably the most attention-grabbing a part of the story. In a latest chat with BMW M boss Frank van Meel, we realized that the M5 Touring’s wild reputation is maybe a bit extra regional than you may suppose. And, given the model’s historic aversion to providing cool wagons Stateside, the cut up is perhaps a bit shocking.
M5 Touring Leads in US Orders, However Not In every single place
BMW discontinued wagons within the US market a while in the past, and perhaps absence makes the guts develop fonder. In a brief discuss with press on the 2025 Concorso d’Eleganza Villa d’Este, van Meel continued to heap on the reward for the G90 M5’s success. “We have now a really, very excessive demand for the brand new M5. That’s actually skyrocketing in manufacturing, numbers and gross sales,” he begins. “Seeing the demand, it’s not taking place. It’s actually a pull within the markets for the M5.” This by itself isn’t all that riveting — again in March, we realized from Sylvia Neubauer that M5 demand exceeded expectations.
Nonetheless, what we didn’t be taught from Neubauer is that the US was really main the cost in Touring demand. When requested whether or not BMW was promoting extra Touring or sedan fashions of the high-powered sedan, van Meel’s reply was shocking. “Properly, really in Europe, nonetheless extra sedan than Touring,” he stated. “US is the opposite manner round. We at present have the next demand within the US for the Touring than for the sedan.” Worldwide, Frank says M5 demand is cut up nearly 50/50 between the 2 physique types.
Why M5 Touring Gross sales Matter
We’re speculating, however we predict at the very least a part of the explanation the M5 Touring is disproportionately fashionable within the US is the attract of forbidden fruit. That’s completely fantastic with us, since BMW spokespersons have already roughly acknowledged that the M5 Touring is a little bit of a litmus check for whether or not the model will carry wagon fashions again to the US shores on a broader scale. Keep in mind, in our similar chat with Neubauer, she stated the present M3 Touring wasn’t coming to the US — and that these curious about a BMW wagon should purchase the M5 Touring and “inform the sellers subsequent time once we ask the query that they are saying ‘thumbs up, we would like an M3 Touring.’”
There are different components at work right here, too. For one, Mercedes received’t promote you a wagon on the extent of the M5 Touring within the US. Not less than, not for now. Identical goes for Audi — RS6 Avant manufacturing is nearing its finish and is generally unchanged from the mannequin that went on sale round 5 years in the past. Regardless, we’re glad our well-heeled US-based constituents are ponying up for the M5 Touring; it means we may get a shot at another, lower-tier wagons sooner or later.
