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Home Australia News

Caravan Business launches Easter security marketing campaign

admin by admin
April 19, 2025
in Australia News
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Caravan Business launches Easter security marketing campaign
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Photograph courtesy of Caravan Business Affiliation web site

Because the Easter vacation rush begins, the Caravan Business Affiliation of Australia has relaunched its Street and Caravan Park Security marketing campaign. The initiative reminds over 1.7 million Australians getting ready for his or her caravanning adventures to plan forward and keep secure — each on the street and round water.

With greater than 900,000 registered caravans and RVs in Australia, Easter stays one of many busiest journey intervals. A surge in household journeys, lengthy drives, and crowded caravan parks raises security issues. The marketing campaign addresses key questions of safety, from fatigue administration to pool security, to cut back crash dangers and drowning incidents.

Gold Coast residents are amongst Queensland’s most lively caravaners. With high locations close by — from coastal escapes to hinterland retreats — native households are more likely to be part of the nationwide wave of street trippers. Schooling campaigns like this one goal to preserve native and visiting travellers secure all through the vacation interval.

  • An estimated 1.7 million Australians will journey by caravan or RV this Easter.

  • The sector recorded 15.1 million caravan and tenting journeys by September 2024 — exceeding 2019 ranges.

  • Travellers spend $841 per journey on common in caravan parks, contributing over $10.6 billion yearly to the economic system.

Caravan Business CEO Stuart Lamont expects an enormous turnout this Easter.

“It’s incredible to see so many Australians having fun with the fun of the caravanning way of life,” Lamont says.
“We love listening to tales of Aussies travelling our nation… that’s why we’re reminding everybody… to remain secure and plan your journey forward of time.”

The marketing campaign emphasises journey preparation, relaxation cease consciousness, towing security, and pool guidelines at caravan parks. It additionally advises households to share driving, inform others of journey routes, and preserve the children occupied to cut back stress.

Accident information paints a transparent image:

  • RV crashes peak on Sundays and Mondays.

  • Most incidents happen between 10am and 12pm.

  • Crashes occur extra typically in cities, however fatalities are greater on regional roads.

  • The threat of coastal drowning rises by 1.5x throughout college holidays.

To counter this, the Affiliation — in partnership with teams just like the Queensland Trucking Affiliation and Nationwide Heavy Car Regulator — presents free academic instruments together with movies, quizzes, towing handbooks, and digital content material.

You may entry sources at:

Watch for extra security updates throughout social media and roadside stops this Easter weekend. Caravan parks and vacation spots throughout Queensland, particularly the Gold Coast, are anticipated to succeed in peak capability. Whether or not you are towing a van or establishing poolside, security comes first.

Tags: campaignCaravanEasterindustryLaunchesSafety
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