Skoda banking on new fashions to reverse gross sales slide

Skoda expects a gross sales restoration in Australia over the approaching years as new merchandise proceed to hit the native market.

After hitting a document 7999 Australian deliveries in 2023, Skoda gross sales dropped by 37 per cent final 12 months to only over 5000. The development has continued into 2025 – Skoda offered 1100 automobiles over the primary three months of this 12 months, down 29 per cent on the identical interval in 2024.

Nonetheless, new director Lucie Kuhn is forecasting an imminent restoration, as new automotive consumers are drawn to the Czech model’s contemporary mannequin lineup.

Up to date variations of the Kamiq and Scala arrived Down Below final 12 months, whereas the second-generation Kodiaq SUV and facelifted Octavia RS have simply landed.

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Skoda banking on new models to reverse sales slide — ***Kodiaq***

Trying forward, the Octavia is set to realize fuel-saving mild-hybrid expertise by the tip of the 12 months, and Skoda is gearing as much as launch the Elroq electrical SUV and facelifted Enyaq, each of that are as a consequence of land within the fourth quarter of 2025.

Plug-in hybrid (PHEV) variations of the Kodiaq and next-generation Very good can even arrive both later this 12 months or within the early levels of 2026.

“This 12 months we’re slowly recovering,” Ms Kuhn instructed CarExpert on the launch of the brand new Kodiaq and Octavia RS.

“Final 12 months… we had lots of vehicles in inventory brought on by the decrease whole market demand and lots of pre-facelift and outgoing fashions to promote out. Merely stated, final 12 months was a change from the previous era to the brand new one.

“The method began in March 2024 and is ongoing till at this time. Proper now, we’re nearly on the finish of this course of.

“The final two fashions – Very good after which adopted by the brand new EVs – are arriving. So this 12 months, we are going to actually benefit from the latest portfolio we’ve ever had. It’s all refreshed.”

Skoda Australia is anticipating extra than simply an uptick in gross sales, as a substitute hoping to surpass the heights of 2023 regardless of a cooling new automotive market.

“In all probability. In the event you’re talking of round 10,000 items – very near it,” Ms Kuhn stated when requested if Skoda anticipated to push for a brand new gross sales document in Australia.

“However for this 12 months, I believe that’s not sensible.”

Skoda was ranked thirtieth for whole gross sales in Australia final 12 months, behind the likes of Porsche, Land Rover, and Volvo.