Common Customary in Nordstrom?! Cue the Confetti

Lastly, Extra Locations to Store In-Retailer for Plus Dimension Style!

For years, plus measurement consumers have been left with dwindling choices on the subject of purchasing in particular person. Ever because the pandemic, the retail panorama has shifted, with many manufacturers merging or buying one another, pulling plus sizes from shops or shifting on-line completely. However at the moment, we’ve got some thrilling information! Right now, we’re thrilled to announce Common Customary in Nordstrom.  The model identified for setting the gold commonplace in measurement inclusivity, is formally launching inside Nordstrom shops throughout the nation.

This partnership is a game-changer. Whereas Common Customary has at all times been a pacesetter in inclusive vogue, providing each fashion in sizes 00-40, their new collaboration with Nordstrom brings their measurement 12-32 choices on to 20 Nordstrom places. Which means for the primary time in years, many plus measurement consumers will be capable of contact, strive on, and expertise high-quality, fashionable clothes in-store—one thing that’s change into all too uncommon.

Why This Is a Large Deal

Let’s discuss entry. The truth that 67% of girls within the U.S. put on plus sizes but have a fraction of the in-store purchasing choices in comparison with straight sizes is irritating at greatest, exclusionary at worst. The flexibility to buy in-store isn’t nearly comfort; it’s in regards to the expertise—feeling the materials, testing the match, and understanding that you just belong within the vogue world similar to anybody else.

That’s why Common Customary’s transfer into Nordstrom is such an important second. It not solely makes plus measurement vogue extra accessible but additionally alerts to the business that measurement inclusivity is a necessity, not an afterthought. And with the current retractions of plus measurement vogue and its entry, this information is thrilling…

The place You Can Discover Common Customary in Nordstrom

Beginning this week, you’ll be capable of discover Common Customary at these 20 Nordstrom places:

What You’ll Discover

Common Customary in Nordstrom is bringing its signature assortment of premium wardrobe staples to Nordstrom, that includes ultra-comfortable denim, elevated fundamentals, fashionable outerwear, and versatile necessities that prioritize match, high quality, and trendy fashion. Whether or not you want a perfect-fitting tee, a traditional trench, or the dreamiest pair of denims, you’ll lastly be capable of discover them in-store.

Common Customary in Nordstrom= A Step within the Proper Route

This transfer is only the start. Common Customary’s growth doesn’t cease at Nordstrom. The model can be launching with Anthropologie, Macy’s, Wantables, and almost 50 boutiques nationwide this 12 months! Discuss making plus measurement vogue accessible…

“For too lengthy, the style business has been outlined by exclusivity, however at Common Customary, we’re dismantling this outdated norm and democratizing the purchasing expertise to have fun all prospects, no matter measurement,” says Polina Veksler, co-founder and CEO of Common Customary.

Take a look at the most recent arrivals at Nordstrom.com and UniversalStandard.com!

And Nordstrom is on board with this imaginative and prescient. “We’re dedicated to creating positive we are able to ship nice types throughout the dimensions spectrum that make prospects look good and really feel their greatest,” says Emily Crandall, SVP and Head of Girls’s Attire at Nordstrom.

So, plus measurement vogue lovers, it’s time to get excited. The times of being shut out of in-store purchasing are slowly however absolutely altering, and Common Customary is main the cost. Will you be heading to Nordstrom to take a look at the brand new assortment? Tell us within the feedback!