Citroën will leverage the historical past and heritage of the model – and the 2CV specifically – with future fashions, boss Thierry Koskas has confirmed.
Autocar revealed earlier this 12 months that design work on a mannequin impressed by the unique 2CV had begun.
Requested if Citroën made sufficient of its historical past, Koskas stated the model has “one of many richest histories on the earth” and in France the unique Citroën DS and Citroën 2CV are at all times named as one and two when individuals are requested for his or her favorite vehicles from historical past.
“The model has an unbelievable historical past and I feel it nonetheless appeals to lots of people,” stated Koskas. “While you journey all over the place on the earth, individuals know the 2CV.
“We wish to use this heritage. We’ll do it in a manner that we are going to see [in the future]. However sure, we wish to leverage that.”
Koskas stated the long run Citroën vary will likely be constructed round 4 pillars: the C3, C3 Aircross, C4 and C5 Aircross. However the agency will launch extra fashions as a part of a plan to be “daring and stunning”.
“There are alternative ways to specific that, via our merchandise and the way we talk,” he stated. “We’ve began to be daring once more in how we talk.
“However sooner or later, we want some iconic fashions that may shock, both via their design, their options, or no matter.
“That is very a lot what Citroën is aware of learn how to do, and I feel that we actually want to do this once more as it can have a halo impact on the opposite fashions. We want the 4 pillars for the amount and progress of the model, however we additionally want some icons.”
Koskas confirmed that the model will proceed to make bodily idea vehicles to showcase proposed new fashions and concepts, and later this 12 months there will likely be a “new idea that may give path on how we perceive the notion of consolation and house administration”.
Whereas that is understood to circuitously preview a brand new mannequin, together with a reborn 2CV, Koskas stated Citroën “wants to maneuver to collection vehicles” for creating new ideas and concepts as “we don’t wish to have icons solely in ideas that no one will purchase. We wish to have actual icons that prospects will purchase”.
After the upcoming introduction of the brand new C3 and C3 Aircross fashions and a facelift for the C4, the C5 Aircross will likely be launched later this 12 months because the final of Citroën’s 4 pillar fashions.
Koskas stated this would be the ceiling for the model when it comes to the dimensions of vehicles it gives. There’s additionally nonetheless no plan for Citroën to re-enter the town automotive section with a C1 or C2 mannequin because of “very difficult” points about making such vehicles reasonably priced. However Koskas believes Citroën “already addresses the smaller automotive section” with the affordability of its new C3.
