The final Ford Focus will roll down the manufacturing line in Germany in November 2025, bringing an finish to a mannequin that was as soon as massively vital to the Blue Oval.
As reported by European shops together with Motor1, Ford’s European division lastly confirmed an finish date for the Focus in an electronic mail to media, having earlier put 2025 down as a blanket date for the tip of manufacturing.
Since launching in 1998, greater than 12 million examples of the Ford Focus have been offered globally, together with market-specific variations.
This included nearly 206,000 gross sales in Australia, which started when the Focus arrived on native shores in 2002, changing the Mazda 323-based Laser.
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Present Ford Focus
Gross sales of the Focus in Australia peaked in 2013 when 19,180 examples had been delivered, nevertheless its reputation shortly declined, dropping to 7112 gross sales in 2015 and at last disappearing with a fizzle of 39 gross sales in 2023, a yr after its native discontinuation.
On the time the Focus was taken off sale domestically, it was solely out there in efficiency ST guise, with extra inexpensive variants progressively culled within the years prior.
In line with Motor1, order books for the Focus in Europe are nonetheless open for the foreseeable future, though its Saarlouis manufacturing facility – which beforehand made greater than six million Escorts – is ready to close up store by yr’s finish.
The demise of the Focus in Europe leaves Ford with only one conventional passenger automobile available in the market, the Mustang sports activities automobile. Exterior of this, it sells SUVs, vans and utes – not dissimilar to its Australian lineup.
Nevertheless, two of its electrical SUVs – the Capri and Explorer – are reskinned Volkswagens.
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2002 Ford Focus
Whereas the Focus – which was mostly out there as a hatchback but additionally beforehand as a wagon, sedan and even convertible – was part of the shrinking small automobile phase, rivals such because the Volkswagen Golf have just lately seen a renaissance in Europe.
Final yr, 215,715 examples of Volkswagen’s long-serving Golf had been offered on the continent, a big improve of 17 per cent.
In Australia, the disappearance of the Focus is basically mirrored within the measurement of the phase it occupied.
Again in 2002, 20 per cent of all new autos offered had been small passenger vehicles, headed by the Toyota Corolla, Holden Astra and Mitsubishi Lancer.
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2011 Ford Focus
In 2013 when Focus gross sales peaked domestically, small vehicles represented 23 per cent of the market. When the final examples of the Focus rolled out of showrooms in 2023, small vehicles accounted for just below seven per cent of complete automobile deliveries.
Regardless of shedding all of its passenger autos besides the Mustang in Australia, final yr Ford posted its first annual gross sales complete of greater than 100,000 autos since 2008, when the Falcon and Focus had been its best-sellers.
This gross sales success is basically attributed to the Ranger ute, which final yr represented 62.5 per cent of all Fords offered.
Mixed with the associated Everest SUV, the 2 Australian-developed, Thai-built autos accounted for nearly 90 per cent of the model’s deliveries.
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