The sixth-generation Toyota RAV4 SUV had over 10,000 pre-orders within the books previous to it arriving in showrooms earlier this month, the model has confirmed.
RAV4 deliveries dropped by 72.2 per cent within the first quarter of 2026, in contrast with the primary quarter of final 12 months, because the earlier technology was in runout and the brand new mannequin was on its solution to Australia.
Regardless of the drop, Toyota’s vice chairman for advertising and gross sales, John Pappas, has confirmed a powerful order financial institution for the brand new mannequin in addition to a forecast of greater than 40,000 gross sales for the RAV4 lineup this calendar 12 months.
That is down on the 51,947 RAV4s registered in 2025, which was already 11.5 per cent down on the 12 months prior.
Nonetheless, with 40,000+ gross sales, that might nonetheless see the RAV4 end among the many high 10 manufacturers if it have been a standalone model. That is primarily based on final 12 months’s gross sales figures, when MG completed in tenth place with 41,298 deliveries (down 18.4 per cent).
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Trying forward, Mr Pappas says Toyota “will firmly have the primary [sales] spot in its sights for 2027” with the brand new RAV4, which can enter subsequent 12 months with a totally fledged mannequin vary and an (anticipated) five-star security score.
The Toyota RAV4 has been Australia’s favorite SUV in addition to Australia’s favorite hybrid lately, and has been the primary nameplate in a while to problem the Ford Ranger and Toyota HiLux dual-cab utes on the high of the gross sales charts.
It completed second total in 2025, with its 51,947 deliveries pipping its HiLux stablemate (51,297) on the end line, however not sufficient to catch the ever-popular Ford Ranger lineup (56,555).
As famous earlier, it is also far and away Australia’s favorite hybrid automobile, with the 51,869 RAV4 Hybrid deliveries final 12 months accounting for 99.9 per cent of complete RAV4 gross sales regionally and bettering its second-placed stablemate, the Toyota Corolla Cross, by greater than two-to-one (18,522).
By itself, RAV4 Hybrid gross sales even eclipsed Hyundai’s total hybrid vary (28,851), too, with the Korean model a distant second on the hybrid gross sales chart behind Toyota (115,953).
The brand new-generation 2026 Toyota RAV4 is already in sellers in hybrid type, with plug-in hybrid (PHEV) variants – a primary for the nameplate in Australia – arriving within the coming months.
Costs for the all-electrified SUV vary kick off from $45,990 earlier than on-road prices, with even the bottom grade getting the complete gamut of security options and methods accessible with the sixth-generation vary.
Whereas it is contemporary in market, Toyota Australia has already confirmed safety-focused “product updates” to be utilized on the manufacturing unit, scheduled to reach Down Beneath in the course of the second half of 2026. A lot of that is to higher adjust to stricter 2026 ANCAP and Euro NCAP protocols – learn extra right here.
Model executives preserve the sixth-gen SUV is the “most secure RAV4 ever”, although the preliminary batch will stay unrated by impartial crash-testing authority ANCAP, which may depart the brand new mannequin off the purchasing lists of household consumers and fleet operators till later this 12 months.
Keep tuned to CarExpert for our Australian launch drive assessment of the brand new Toyota RAV4 Hybrid on Wednesday, April 22 at 7:00pm Australian Jap Normal Time (AEST).
