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Simply in time for Valentine’s Day, when lingerie want lists, self-love procuring carts, and romantic fantasies are prime of thoughts, we acquired a pitch that each excited and genuinely delighted us.
Fredericks of Hollywood, the enduring lingerie model synonymous with sultry type and intercourse attraction, is as soon as once more carrying plus sizes throughout its website. And truthfully? We needed to do a double take.
For a lot of plus dimension style lovers, Fredericks of Hollywood is a reputation steeped in nostalgia, fantasy, and a contact of riot. It’s the model that helped make lingerie glamorous, daring, and unapologetically horny lengthy earlier than the mainstream caught up.
Fredericks of Hollywood with plus dimension choices? Prolonged sizing built-in all through their collections? Catching a mid-size or curve mannequin within the product carousels?
Sure, sure, and sure.
This return appears like greater than a product replace.
It appears like a cultural full-circle second.
A Model That Was As soon as Daring, Then Went Quiet on Inclusivity
Fredericks of Hollywood has a legendary place in lingerie historical past. Based within the late Nineteen Forties, the model helped outline trendy lingerie, pioneering improvements like padded and push-up bras and shaping how girls expressed sensuality by means of style.
However like many legacy manufacturers, its relationship with plus dimension prospects has been difficult.
Sure, Fredericks Did Carry Plus Sizes Earlier than
For those who shopped Fredericks catalogs or shops within the early 2000s and 2010s, you would possibly bear in mind seeing prolonged sizing, typically as much as 3X or fuller cup sizes. In August 2012, Fredericks made headlines after they launched a revamped plus dimension division, prolonged sizes as much as 3X and 42F, and featured plus dimension fashions Katya Zharkova and Amanda Tice prominently of their advertising with the hashtag #AllAboutCurves.
It felt vital.
And but, the provision wasn’t steady. The plus dimension class would increase, shrink, disappear, and reappear, mirroring a broader trade sample of treating prolonged sizing as a development slightly than a everlasting dedication.
Then got here the model’s restructuring, chapter, and eventual pivot to online-only operations after its shops closed in 2015, a turning level that reshaped the label totally.
Why This Plus Dimension Return Feels Completely different
Quick ahead to 2026, and all of the sudden Fredericks of Hollywood is quietly providing prolonged sizing throughout classes once more; not simply lingerie, however clothes, bodysuits, corsets, babydolls, and style items. This time, prolonged sizing is built-in all through the location slightly than siloed in a separate part.
Here’s what we’re seeing:
Dimension Vary: Prolonged sizing out there in XXL, XXXL, 1X, 2X, and 3X throughout a number of classes.
Now, to be clear: this vary continues to be restricted and doesn’t absolutely serve the breadth of the plus dimension market, however it’s a notable step ahead.
Product Classes: Babydolls, corsets, bodystockings, attire, skirts, bras, and full-figure kinds with cup sizes as much as 42F.
Collections: Signature collections like Angelica, Scarlett, Pia, and Melrose embrace prolonged sizing choices.
Web site Integration: Dimension filters constructed immediately into navigation, making it simpler to buy by dimension with out looking by means of separate pages.
Visible Illustration: Plus dimension photographs seem intermittently in product carousels alongside straight-size fashions.
And that final level? It isn’t optionally available; it’s important. Illustration in product images just isn’t a pleasant contact; it’s a baseline requirement. Plus dimension buyers should see how these items look and match on our bodies like theirs, not guess, not think about, and never depend on opinions to fill the hole. If Fredericks of Hollywood is critical about inclusivity, they have to put money into plus dimension fashions, numerous physique sorts, and constant illustration throughout their website. Something much less, is performative.
Entry, Not Simply Inclusion
Maintaining it 100: inclusion is not only about itemizing XXL on a product web page.
It’s about:
- Constant dimension ranges throughout collections
- Equal pricing (no plus dimension upcharges)
- Illustration in imagery and campaigns
- Inventory ranges that don’t promote out immediately
- Model parity (not simply fundamental black)
For a model like Fredericks, whose DNA is fantasy, intercourse attraction, and empowerment, providing plus sizes is not only a enterprise transfer. It’s a assertion about who deserves entry to want, fantasy, and style fantasy.
Why This Issues for Plus Dimension Consumers
For a lot of plus dimension individuals, plus dimension lingerie procuring has traditionally been medical, utilitarian, or hidden behind the shop. Fredericks of Hollywood was at all times the other: provocative, playful, and aspirational.
The lingerie trade has lengthy been one of the size-exclusive corners of style, reinforcing the concept sensuality and want are reserved for smaller our bodies.
So, seeing prolonged sizes return to Fredericks feels symbolic. It’s a reminder that plus dimension our bodies have at all times been a part of the fantasy, even when manufacturers forgot to serve us.
Fredericks constructed its legacy on making glamorous, provocative lingerie accessible to on a regular basis girls. Seeing that philosophy prolong extra comprehensively to plus dimension choices is strictly what that legacy ought to appear to be in 2026.
The Enterprise Case Is Clear
Dimension inclusivity right now is not a “nice-to-have.” It’s the usual.
The worldwide plus dimension style market is price over $300 billion and rising. Plus dimension shoppers additionally exhibit robust buying energy. When ModCloth expanded its plus dimension choices in 2011, plus dimension orders had a 25 p.c larger order worth and prospects bought 17 p.c extra gadgets per order than straight-size buyers.
Manufacturers like Savage X Fenty, Adore Me, and ThirdLove constructed their companies by centering inclusivity from day one. Victoria’s Secret, as soon as Fredericks’ greatest competitor, misplaced vital market share partially as a result of it was sluggish to evolve on sizing and illustration.
The manufacturers thriving in 2026 perceive that dimension inclusivity just isn’t a advertising marketing campaign, it’s a baseline expectation.
The Quiet Rollout: Why This Issues
Surprisingly, this enlargement has not dominated style headlines. Not like splashy inclusivity bulletins from newer manufacturers, Fredericks’ prolonged sizing feels extra like a quiet rollout than a PR marketing campaign.
That’s each a possibility and a problem.
When legacy manufacturers increase sizes with out fanfare, plus dimension shoppers typically uncover it by means of neighborhood whispers slightly than advertising megaphones. And truthfully? That deserves to vary.
We’d like to see Fredericks lean into this second, characteristic plus dimension fashions prominently in campaigns, talk their imaginative and prescient for serving plus dimension prospects, and make it clear that prolonged sizing is central to their model transferring ahead.
What We’d Like to See Subsequent
Fredericks’ present plus dimension choices are genuinely thrilling. Here’s what would make them even stronger:
1. Clear Dimension Vary Communication
Make full dimension ranges apparent on product pages so prospects don’t have to depend on filters.
2. Constant Availability Throughout New Launches
Launch new collections with prolonged sizing from day one, not as an afterthought.
3. Amplified Illustration
Characteristic plus dimension fashions prominently in campaigns, newsletters, and social media, not simply in scattered product photographs.
4. Clear Communication
Share what drove this enlargement and your long-term dedication to plus dimension prospects.
5. Ongoing Consideration to Match
Design for plus dimension our bodies, not simply scale up straight-size patterns.
6. A Fuller Plus Dimension Vary
True plus dimension inclusion means designing past XXL. Prolonged sizing ought to begin at 1X and scale by means of at the least 3X or 4X with devoted plus match patterns.
Our Take: Cautious Optimism
We’re genuinely excited to see Fredericks of Hollywood stepping again into inclusive sizing. The nostalgia alone makes this really feel like a popular culture second. For these of us who bear in mind flipping by means of Fredericks catalogs as youngsters and discovering nothing in our dimension, seeing choices all through their babydoll and corset collections hits in a different way.
However we’re additionally watching intently. Inclusivity just isn’t a seasonal experiment; it’s a long-term relationship. Plus dimension buyers have lengthy recollections.
If Fredericks continues to increase sizing, characteristic plus dimension fashions, put money into match, and preserve plus dimension style front-and-center, this might mark a significant comeback story in lingerie historical past.
Proper now, we’re celebrating the progress whereas calling for extra. The mixing throughout the location is promising, and the preliminary illustration indicators motion in the correct route.
Fredericks of Hollywood, we see you. And we’re paying consideration.
Store Fredericks of Hollywood Plus Sizes at Fredericks.com
Fredericks of Hollywood returning to plus sizes is not only about bras and bodysuits. It’s about reclaiming fantasy, visibility, and entry. It’s about legacy manufacturers evolving with the our bodies which have at all times cherished them.
And truthfully? Nostalgia hits completely different when it lastly matches.
Have you ever shopped Fredericks of Hollywood’s prolonged sizing? Share your expertise within the feedback, we’d love to listen to from you.
