BMW gross sales suffered a minor setback in 2025, with deliveries dropping by 1.4% to 2,169,761 models. Wanting on the glass half full, nevertheless, the previous 12 months had been robust for the M division. Shipments of M Efficiency and full-fat M vehicles climbed by 3.3%, reaching 213,457 models. It marked the 14th consecutive 12 months during which BMW M set a brand new annual gross sales document.
On the identical time, 2025 was the seventh 12 months in a row that BMW M outperformed its rivals. That’s an fascinating declare, provided that Audi Sport and Mercedes-AMG have but to publish their gross sales figures. However, BMW says the M division outsold its predominant rivals by a “appreciable margin.”
Enjoyable reality: Practically one in 10 vehicles sporting the roundel offered final 12 months had been both M Efficiency or M fashions. These autos accounted for 9.8% of BMW’s complete shipments, with america doing the heavy lifting. It was the most important single market, racking up greater than 72,000 gross sales. Different robust areas included Canada, Germany, Korea, South Africa, and the UK. Apparently, China posted the very best year-over-year progress.
Succeeded by the i4 M60, the i4 M50 now not topped the gross sales charts. After three consecutive years at #1, the electrical M Efficiency mannequin was dethroned by a gas-powered automobile. Additionally an M Lite mannequin, the X3 M50 emerged as BMW M’s best-selling product final 12 months.
As for full-fat M vehicles, it comes as no shock that the M2 led the pack. In any case, the “G87” is M’s most inexpensive providing. BMW additionally highlights “monumental gross sales will increase” for the M5 Sedan and M5 Touring in 2025, the primary full 12 months on sale for the “G90” and “G99.”
What lies forward? M boss Frank van Meel reiterates that the technique gained’t change. BMW’s high-performance division will proceed to supply gasoline, plug-in hybrid, and electrical fashions. The following-generation M3 “G84” has already been confirmed with an inline-six, and we all know for a indisputable fact that an electrical M3 is on the best way.
Spy photographs have all however confirmed an electrical X3 M, whereas studies level to BMW launching an X5 M with no combustion engine. We additionally wouldn’t rule out M variations of the not too long ago noticed iX4, in addition to a attainable efficiency variant of the unannounced i3 Touring. Don’t rely on M Efficiency diesels anymore, because the outgoing M340d and M440d are the final of the breed.
