Bombarded with headlines about rising home costs and falling affordability of houses within the capital, London owners usually anticipate to make astronomical earnings when promoting up.
However the newest figures from Hamptons present that the period of jaw-dropping home value development could also be prior to now, with the quantity London sellers made on their dwelling sale in 2024 lower than half the proportion revenue of 2016’s movers.
Lower than a decade in the past, in 2016, London sellers had been doubling their cash, with 100 per cent revenue on common, equal to a median money achieve of £243,000.
In 2024 this had dropped to a median revenue of 44 per cent, or £172,400.
Distinction between sale and buy value in London (Hamptons & Land Registry):
Vendor Achieve £ |
Vendor Achieve % |
|
---|---|---|
2015 |
£226,810 |
96% |
2016 |
£243,050 |
100% |
2017 |
£240,960 |
95% |
2018 |
£221,350 |
83% |
2019 |
£202,830 |
71% |
2020 |
£204,210 |
63% |
2021 |
£203,420 |
59% |
2022 |
£225,590 |
58% |
2023 |
£204,190 |
51% |
2024 |
£172,350 |
44% |
London sellers noticed their common achieve fall beneath £200,000 for the primary time since no less than 2015. They’re now as prone to promote for a loss as sellers within the North East.
Throughout the nation, the amount of cash sellers make from their houses has been shrinking because the market peaked in 2022. In 2024, the common family in England & Wales bought their dwelling for £91,820 greater than they paid for it, having owned it for 8.9 years.
This determine has fallen by £10,830 since 2023 and is down from a peak of £112,930 in 2022 when sturdy home value development pushed gross positive factors (earlier than any prices) into six figures for the primary time.
Regardless of lower cost positive factors final yr, 91 per cent of households promoting up nationwide achieved greater than they paid.
The place sellers made essentially the most from their dwelling
Merthyr Tydfil changed Barking and Dagenham because the native authority the place sellers made the most important share positive factors in 2024. The Welsh space had a median £60,000 distinction between sale and buy value, or a 68 per cent improve.
Within the east London borough, which has the bottom common home costs within the capital, owners bought their houses for make 60 per cent extra, equal to £112,500, than they purchased for.
Waltham Forest was the one different London borough to seem within the prime 10 listing in 2024, with common vendor positive factors of 59 per cent or £179,000.
All 10 of the very best profiting native authorities had been in London in 2019 and 2020. However excessive transaction prices and weak home value development imply persons are not shifting as usually.
That is notably true in London the place simply 25 per cent of 2024 London sellers had purchased and bought inside 5 years, in comparison with 34 per cent of sellers nationally.
In share phrases, returns from property have fallen to the bottom degree since no less than 2015, when Hampton’s data started.
Property positive factors peaked in 2016 when the common dwelling bought for 60 per cent greater than its buy value. Most of those 2016 sellers purchased simply after the monetary crash, from which home costs usually recovered shortly, notably within the South of England.
Share distinction between buy and sale value by area (Land Registry & Hamptons):

Hamptons
Again in 2016, 29 per cent of houses that bought for over £100,000 greater than the acquisition value had been in London, a determine that fell to 18 per cent in 2024.
Londoners promoting at a loss
Londoners at the moment are as prone to make a loss as these promoting a property within the North East.
In 2024, 14 per cent of London sellers bought their property for lower than they initially paid, the identical share as within the North East. Again in 2016, simply 2 per cent of London sellers bought at a loss, in comparison with 32 per cent within the North East.
Many of the Londoners who bought at a loss in 2024 had been promoting properties in inside London, having purchased inside the final 9 years.
These promoting in Tower Hamlets had been more than likely to promote their property for lower than they paid, with 28 per cent doing so, regardless of the common vendor within the space making a £77,960 gross achieve.
Area |
Common % distinction between sale and buy value |
Common £ distinction between sale and buy value |
% promoting for greater than they paid |
Common years of possession |
---|---|---|---|---|
Wales |
48% |
£66,710 |
93% |
8.7 |
North West |
44% |
£64,830 |
92% |
8.8 |
London |
44% |
£172,350 |
86% |
9.6 |
East Midlands |
44% |
£71,530 |
93% |
8.7 |
East of England |
42% |
£100,270 |
92% |
8.9 |
West Midlands |
42% |
£72,980 |
92% |
8.6 |
South West |
41% |
£96,090 |
93% |
8.5 |
South East |
41% |
£116,560 |
92% |
9.1 |
Yorkshire & the Humber |
40% |
£60,380 |
92% |
8.9 |
North East |
30% |
£38,220 |
86% |
8.0 |
England & Wales |
42% |
£91,820 |
91% |
8.9 |
How lengthy sellers owned for to see the most important value development
On condition that property costs throughout the nation have risen over the long run, those that have owned their houses the longest sometimes made larger earnings.
The typical home-owner in England & Wales who bought in 2024, having purchased 20 years in the past, noticed the worth of their property rise by 83 per cent, triple the gross achieve made by those that purchased 5 years in the past (27 per cent).
Those that bought in 2019, having owned a house for 20 years, noticed the worth of their property greater than treble (220 per cent), considerably outperforming 2024 sellers who owned for a similar interval as a result of energy of value development within the early 2000s.
For a lot of the final 20 years, will increase in property values have outpaced inflation. Nevertheless, those that purchased between 2005 and early 2008, simply earlier than the monetary crash, are prone to have seen their home value development underperform.
The typical family in England & Wales who purchased a house in 2007 and bought it in 2024 made a 49 per cent gross achieve. Nevertheless, inflation (measured by CPI), has risen 67 per cent over the identical interval.

Londoners who purchased after 2014 noticed smaller positive factors than the remainder of the nation
PA Wire
The development is totally different in London, with London property underperforming within the quick time period, however outperforming longer-term.
The typical Londoner who purchased after 2014 and bought in 2024 has underperformed inflation and seen smaller positive factors than owners in the remainder of the nation.
Nevertheless, those that purchased pre-2013 within the capital have seen a lot larger returns, outpacing inflation too.
The typical London home-owner bought their property within the capital final yr for 121 per cent greater than they paid 20 years in the past, outperforming the England & Wales common of 83 per cent and inflation at 77 per cent.
Slower home value development in London within the medium time period has restricted folks’s willingness and skill to maneuver.
Sellers in London have owned their property the longest, averaging 9.6 years in 2024, longer than the England & Wales common of 8.9 years.
Simply 25 per cent of 2024 London sellers had purchased and bought inside 5 years, in comparison with 34 per cent of sellers throughout the nation.
Homes up greater than flats
Home sellers noticed greater than double the positive factors recorded by these promoting a flat final yr.
The typical home bought in 2024 for 47 per cent (or £102,500) greater than its buy value, having been owned for 9.0 years. In the meantime, the common flat bought for 23 per cent (or £48,050) extra, having been purchased 8.8 years in the past.
Slower value development for studios because the pandemic implies that home sellers noticed extra value development over the past 5 years than flat sellers noticed within the final 10 years.
The standard home vendor who bought in 2024, having purchased 5 years in the past, made a gross achieve of 31 per cent, in comparison with a 30 per cent achieve for the standard flat vendor who purchased 10 years in the past.
This weaker fairness development has restricted flat house owners’ capacity to maneuver. Simply 32 per cent of flat house owners who bought in 2024 moved inside 5 years, in comparison with 40 per cent who bought in 2019 having owned that property for a similar time.
Aneisha Beveridge, head of analysis at Hamptons, stated: “Regardless of slower home value development in recent times decreasing how shortly owners construct up fairness, 91 per cent of sellers nonetheless bought their houses for greater than they paid, with almost a 3rd making six-figure positive factors.
“These proceeds sometimes gas strikes up the property ladder. Nevertheless, smaller and slower fairness positive factors over current years, notably for flat house owners, has made this tougher.
Final yr’s sellers usually skilled much less value development than those that bought through the pandemic. Property costs rose 43 per cent throughout the nation between 2015 and 2024, in comparison with 64 per cent between 2013 and 2022, simply earlier than mortgage charges spiked.
On prime of this, households have needed to grapple with greater mortgage and transaction prices, equivalent to stamp obligation, making it extra expensive to maneuver.
In London, the problem is especially acute, with property values in some areas remaining beneath 2016 ranges, discouraging strikes.
Solely 25 per cent of 2024 London sellers had purchased inside the final 5 years, in comparison with 34 per cent nationwide.
Till property costs recuperate, or transaction and mortgage prices lower, owners are prone to keep put for longer. Normally, owners must inject 1000’s of kilos from their very own pocket to make a transfer financially viable, which regularly scuppers many potential gross sales.”