Welcome to Second Life, a podcast spotlighting profitable individuals who’ve made main profession modifications—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content material officer at Who What Put on, every episode offers you a direct line to people who find themselves sport changers of their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or wherever you get your podcasts to remain tuned.
Earlier than Jenee Naylor based her eyewear model 12PM Studios, she created luxurious style weblog HighLowLuxxe as a passion. It was a facet mission she started whereas working as an operations supervisor at Goal, the place she rapidly excelled at coaching, recruiting, and selling staff. She labored tirelessly to domesticate a group amongst staff on the company, and ultimately, she stop to pursue her weblog full-time and preserve constructing her personal style group.
Spoiler alert: Betting on herself turned out to be the perfect resolution she ever made. As her personal supervisor, a whole bunch of 1000’s of followers got here in throughout her platforms, she attended style weeks, and interviewed trade titans like Legislation Roach.
A full-circle second got here within the type of a Goal collaboration years later, when she launched a clothes line by the chain’s Future Collective partnership. After years of cultivating a loyal fanbase and constructing impactful relationships with manufacturers, in July 2025, Naylor began one in every of her personal. The idea? An eyewear model known as 12PM Studios.
Every body is priced beneath $150 and impressed by cities which have formed her creativity, like London, Milan, New York, and Toronto. “I needed it to really feel elevated however by no means out of attain,” she explains. Although the frames did turn into out of attain as a result of they offered out in mere days. (Fortunately, an October restock is coming quickly for followers who missed out on the preliminary launch.)
Although Naylor’s retail background gave her an excellent grasp of launching her personal enterprise, it was her fixed drive, authenticity, and intentional mindset that formed her success—and it is solely up from right here.
Hearken to the most recent episode of Second Life to listen to extra from Jenee Naylor about making the leap from company job to full-time content material creator, beginning her personal eyewear enterprise, and the way she finds steadiness by all of it.
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