On observe for its greatest yr ever
The automotive market is going through rising car costs as client wallets tighten, however that isn’t stopping automakers from posting constructive gross sales numbers. Hyundai is simply one of many producers that’s had a stellar yr up to now, and that pattern continues into August. The South Korean automaker posted record-breaking gross sales numbers for a number of automobiles, together with the Santa Fe, Palisade, and Ioniq 5. Hyundai’s August gross sales amounted to greater than 88,000 models, a 12% improve in comparison with the identical time final yr.
“August was an distinctive month for us, with retail and whole gross sales pacing nicely above our earlier greatest August outcomes,” stated Randy Parker, president and CEO of Hyundai Motor North America. “This momentum retains us firmly on observe for our greatest yr ever.”
Hyundai’s automobiles are hitting their mark
As is the trade pattern, crossovers and SUVs led Hyundai’s gross sales totals. The 2025 Hyundai Tucson, which obtained refreshed styling and an improved infotainment setup, stole the present, with greater than 17,900 examples bought. Whereas it might have been the automaker’s top-selling mannequin, the Tucson’s year-over-year gross sales dropped by 19%.
The Hyundai Palisade and Elantra every noticed greater than 15,000 models depart seller heaps. The Palisade, which seats as much as eight passengers, posted a 39% improve in year-over-year gross sales. On the opposite aspect of the vary, the Elantra, some of the inexpensive automobiles in the marketplace with a $22,125 price ticket, noticed a year-over-year improve of six p.c. The Santa Fe managed to web a 26% year-over-year improve in gross sales, with 12,840 models bought.
On the all-electric aspect, the Hyundai Ioniq 5 posted a 61% improve in year-over-year gross sales, with greater than 7,700 examples bought. With August behind it, the Ioniq 5’s year-to-date gross sales are up 65%. The Ioniq 6 sedan, which comes restyled for the 2026 mannequin yr, posted a 30% improve in gross sales, with simply over 1,000 fashions leaving seller heaps. The Ioniq 9, which only in the near past debuted for the 2026 mannequin yr, is already off to a powerful begin, with over 1,000 examples bought in August.
Hyundai is on observe to submit a double-digit proportion improve in annual gross sales as nicely. The automaker’s year-to-date gross sales figures sit at greater than 607,000 automobiles, a dramatic improve from the 548,003 examples that the producer had bought presently final yr.
On a aspect observe, you probably have any curiosity in hydrogen gasoline cell automobiles (I do), Hyundai has bought simply two examples of the Nexo FCEV up to now this yr. By this time final yr, the South Korean automaker had moved 87 Nexo fashions. Presently, the Hyundai Nexo is simply out there for buy in California, which is residence to almost all of the nation’s hydrogen refueling infrastructure.
Hyundai’s sister manufacturers noticed related good points
Born from the success of the Hyundai luxurious sedan bearing the nameplate, Genesis serves as the top of grandeur beneath the Hyundai Motor Group umbrella. Per Tedro Mengiste, COO of Genesis Motor North America, the premium model pulled off record-setting August gross sales as nicely. Initially launched as a model of its personal in 2015, the decade-old marque delivered 7,925 automobiles, amounting to a seven p.c year-over-year improve. The 2026 GV70 led the cost, with 3,210 examples bought.
Genesis
August 2025 marked the best gross sales month in Kia’s historical past, with greater than 83,000 fashions bought —a ten.4% improve in comparison with the identical time final yr. The Sportage crossover was the model’s top-selling mannequin, with over 18,000 models bought, bringing the year-to-date whole to simply shy of 120,000 models. The Kia Telluride SUV, Carnival minivan, and all-electric EV9 SUV noticed regular will increase of their year-over-year gross sales as nicely.
Kia
Ultimate ideas
Whilst car costs are on the rise, Hyundai, Genesis, and Kia are nonetheless managing to submit record-breaking gross sales month after month. A lot of this success will be attributed to the South Korean producer’s inexpensive pricing, in addition to the sheer degree of ordinary gear out there throughout every mannequin’s trim vary. Whereas Hyundai might have a considerably blended fame when it comes to reliability, it additionally affords one of many trade’s most in depth powertrain warranties. As car costs proceed to rise, it’ll be fascinating to see if Hyundai manages to maintain up this momentum or if gross sales will fall to the wayside.
