A superb inside additionally has to match the essence of the automotive, whether or not it’s a automotive that’s extra angled in the direction of the driving expertise, or a automotive the place you’re extra related to your environment by way of connectivity options – a automotive designed for lengthy distances, for instance.
And a great inside has to make use of the proper supplies. Excessive-quality supplies could make an enormous distinction in each bodily and perceived worth, so it’s vital that every one the touchpoints near the driving force and the passenger are of the best doable high quality.
Beautiful inside design has all the time been a core pillar of Audi’s Vorsprung durch Technik ethos. Which Audi’s from the previous have been milestones on this regard?
I believe it’s extremely tough to say as a result of there have been so many. Proper now, I believe the newest era of Audi TT has a tremendous inside. It has wonderful particulars. The digital air vents with the indication within the show are nice each from a expertise and a design standpoint.
Wanting again by way of historical past, the Audi 100 had a really good dashboard. Its wrap-around design is one thing we nonetheless see in our vehicles at the moment. Its dashboard was additionally trimmed in wooden materials, which was type of distinctive for a automotive like this again in these days.
And I’ve to say the R8, regardless of which era, has this actually robust, virtually monoposto (single-seat), structure the place the steering wheel may be very a lot the centre of consideration to create this actually sporty race-car feeling – it’s unbelievable.
The Audi Q6 e-tron and A6 e-tron share the identical overarching inside design ethos. What was the imaginative and prescient earlier than pen had even touched paper?
The preliminary imaginative and prescient after we began with the inside design for the Q6 e-tron was to have a robust design theme which may be very, very clear. One which mixes all of the digital parts seamlessly and in a approach that doesn’t distract the driving force in any respect. We additionally had a robust imaginative and prescient to create a form of 360-degree wrap-around structure which mixes the dashboard with the door.
Each the Q6 e-tron and A6 e-tron have a very new inside philosophy which channels Audi’s Vorsprung durch Technik spirit. What are the highlights?
