Article Abstract
- Rolls-Royce gross sales fell 0.8% final 12 months to five,664 models.
- The Cullinan took the lion’s share with 3,291 autos.
- Demand for the electrical Spectre practically halved in comparison with the 12 months earlier than.
In comparison with BMW and MINI, Rolls-Royce gross sales account for less than a fraction of the Group’s backside line. Whereas quantity has by no means been a precedence, it doesn’t take a math professional to know that promoting extra vehicles brings in more money. Goodwood has the most important revenue margins of the three manufacturers, so each automotive it strikes issues on the finish of the 12 months.
In 2025, deliveries remained practically flat, falling by solely 0.8% to five,664 autos. As you may anticipate, the Cullinan was by far the best-selling Rolls-Royce. Deliveries of the V12-powered SUV rose by 27.1% to three,291 autos, accounting for about 58% of whole quantity. The luxobarge has been a license to print cash for RR ever because it debuted in 2018. The truth that it’s getting up there in years doesn’t appear to discourage consumers searching for the last word SUV.
Rolls-Royce’s first electrical automotive in historical past grabbed second place, though the Spectre might muster just one,002 models, a large 47% drop in comparison with the 12 months earlier than. Even so, it nonetheless completed barely forward of the Ghost, regardless of the sedan’s 22.9% bounce in gross sales. The smaller of the 2 RR saloons took the final place on the rostrum with 993 autos.
Predictably, the Phantom is final within the rankings. In spite of everything, it’s by far the most costly automotive to hold the Spirit of Ecstasy. It begins at practically $600,000 in the US for the 2026 mannequin 12 months. For reference, its smaller brother begins at below $400,000, whereas the Cullinan kicks off at practically $450,000. As for the Spectre, the electrical coupe prices about as a lot because the Ghost earlier than you begin tacking on choices.
Surprisingly, the Wraith and Daybreak seem within the 2025 gross sales chart. Manufacturing of the V12-powered coupe and convertible ended again in 2023, however Rolls-Royce nonetheless delivered two vehicles final 12 months. Direct replacements aren’t coming, because the Spectre has taken their place within the lineup. Nonetheless, a convertible model of RR’s inaugural electrical mannequin has but to reach, though we wouldn’t rule it out.
Though the ultra-luxury British marque has jumped on the electrical bandwagon, the venerable V12 is staying. Engineers are updating the twin-turbo, 6.75-liter engine to meet Euro 7 rules, so the N74 isn’t going wherever. Nonetheless, our sources inform us it gained’t return to the 7 Collection or to any ALPINA fashions.
The newly created sub-brand will use the standard inline-six and V8 combine, together with totally electrical drivetrains. This technique ensures Rolls-Royce stays the BMW Group’s flagship for these in search of the last word in luxurious and combustion engines. Inevitably, the V12 will likely be retired, however that day isn’t coming anytime quickly.
