Maserati and Alfa Romeo will create new “few-off” flagship fashions as a part of their new Bottegafuoriserie bespoke programme.
Just like Bentley’s Mulliner and Lamborghini’s Advert Personam, the brand new division has been created to allow patrons to extensively customise their purchases and “flip their automobile into a novel mannequin”.
Maserati and Alfa Romeo stated Bottegafuoriserie can even “change into the cradle of high-emotion automobiles that push the boundaries” and pave the way in which for successors to the Alfa Romeo 33 Stradale and Maserati MC20 MCXtrema, in addition to new range-topping fashions to take a seat alongside them.
Whereas little else concerning the extra new fashions has been revealed, Santo Ficili – who’s CEO of each automobile makers – beforehand informed Autocar that Maserati was engaged on a brand new limited-run super-GT that will be primarily based on the present Granturismo, fitted with a handbook gearbox and draw energy from a V6 engine.
He added that it could be twinned with an equal Alfa Romeo mannequin – much like the way in which by which the Alfa’s 33 Stradale relies on Maserati’s MC20 – so it appears extremely probably that will probably be a part of the Bottegafuoriserie programme.
The programme can even incorporate Maserati’s Corse racing crew, which will probably be tasked with growing new powertrains, aerodynamic packs and chassis designs.
Extra broadly, the extent of customisation hasn’t been disclosed, however it may be anticipated to herald an added income stream for the 2 struggling manufacturers. For reference, round 70% of Bentleys offered function some stage of customisation from its Mulliner division.
Talking as we speak, Ficili stated Bottegafuoriserie is “the image of a brand new period for Alfa Romeo and Maserati” and one that’s “the primary milestone in a broader transformation that can outline the longer term” of each manufacturers.
