Apple’s annual fall iPhone launch occasion is simply across the nook. Final week, the corporate despatched out invitations for its fall keynote, which is slated for Sept. 9 at 10 a.m. PT. Apple is predicted to unveil the iPhone 17 lineup, which might embrace a slimmer model of the telephone, in addition to the Apple Watch Collection 11 and the AirPods Professional 3.
The invite reveals the title “Awe dropping,” with a glowing Apple emblem that appears to reference Siri’s colourful glow. There’s additionally an interactive factor if you view the invite on Apple.com. With a finger (telephone or pill) or a mouse/trackpad pointer (laptop), you may transfer throughout the brand and watch the colours go from a cool blue to a vivid orange, presumably evoking the Liquid Glass design factor in iOS 26, which reveals light-bending qualities throughout apps and capabilities. You may learn extra theories about what the autumn occasion invite would possibly signify.
The keynote shall be held at Apple Park in Cupertino, California. CNET shall be masking the bulletins stay, so be sure you observe alongside.
Prepare for an awe dropping #AppleEvent on Tuesday, September 9! pic.twitter.com/uAcYp2RLMM
— Tim Cook dinner (@tim_cook) August 26, 2025
Methods to watch Apple’s iPhone 17 reveal
Technically, Apple has but to verify the iPhone 17, however the firm’s fall occasion is the place it usually unveils its newest handsets.
You may tune into the iPhone 17 occasion stay by watching the official livestream on the Apple web site or through the livestream on Apple’s YouTube channel. These streams are scheduled to start at 10 a.m. PT/1 p.m. ET on Sept. 9, 2025. CNET’s reporters can even be on the bottom and bringing you all of the updates.
What would possibly Apple be cooking up?
Rumors for the upcoming slate of iPhones have been plentiful. Stealing the highlight is the supposed iPhone 17 Air, which might observe within the footsteps of Samsung’s smooth Galaxy S25 Edge and have a slim profile and light-weight design. The Professional mannequin might get a scratch-resistant antireflective show and an 8x telephoto lens, and the Professional Max might pack an even bigger battery. The baseline iPhone 17 might additionally boast a better refresh fee. It is potential that every one the telephones might embrace an Apple-developed 5G modem referred to as the C1 chip, which debuted on the iPhone 16E, in addition to in-house Wi-Fi chips.
We additionally count on to be taught extra in regards to the public rollout of iOS 26 later this fall. The brand new working system encompasses a Liquid Glass interface that brings a extra clear, lens-like look to the iPhone and different Apple gadgets. The Digital camera app additionally will get a extra minimalistic design, Messages allows you to create polls in group chats and a brand new screening instrument can higher detect spam texts. You may try all of the options coming to iOS 26.
Watch this: Apple Will Reveal the iPhone 17 Quickly. Here is What We Need
Will there be a Siri overhaul?
What we would not hear as a lot about is the up to date model of Siri that Apple unveiled at its Worldwide Builders Convention final yr. The smarter model of the AI assistant has confronted repeated delays and will not arrive till subsequent yr or even later. However Apple might focus on different Apple Intelligence updates and options arriving on its new gadgets.
CNET’s reporters shall be on the bottom on Sept. 9, bringing you all the most recent updates and impressions of no matter Apple has in retailer.
