Whereas launching a brand new web site and rebranding If Solely If, Campbell has saved the guts and soul of the corporate intact. She nonetheless works with the identical family-run provider her mother partnered with 15 years in the past. “Our progress has been their progress, which has been actually wonderful,” she says. In the meantime, the model nonetheless carries the 2 kinds her mother launched with — the Julia, a full-length robe with broad sleeves, and the Anna, which boasts a plunging, lace-adorned neckline. Campbell additionally strives to hold on Falkner’s founding tenet: To create well-made nightgowns — or “nighties,” as she refers to them — at costs that mirror their craftsmanship and high quality. Most kinds value between $100 and $300, whereas the 100% silk satin type is priced above that vary.
