Not like earlier years, Apple was already underneath strain forward of WWDC 2025. With the primary 12 months of its Apple Intelligence platform delivering underwhelming options, the corporate nonetheless hasn’t caught up with different AI rivals. As an illustration, Apple needed to tweak the notification abstract performance, customers complained about odd Genmoji outcomes, Writing Instruments missed errors, and Cupertino indefinitely delayed what was presupposed to be its most spectacular function, Siri’s on-screen consciousness. It’s truthful to say this hasn’t been Apple’s strongest 12 months.
Even so, rumors counsel Apple has just a few AI options lined up for the WWDC 2025 keynote, because it plans to deal with enhancing what’s already there. If that’s true, Apple dangers falling even additional behind, particularly with Google exploring agentic looking and OpenAI actually constructing a tool which may change the iPhone.
Given all that, the presently rumored iOS 19 options don’t appear more likely to shock or excite customers or shareholders. The most recent reviews counsel Apple is planning a system-wide redesign for iOS 19, iPadOS 19, and macOS 16 to make them extra built-in and visually aligned, adopting a visionOS-style look.
Twelve years in the past, a redesign of iOS was some of the thrilling modifications an iPhone person might expertise. In 2025, although, it feels extra like Apple is stalling and unsure about its AI route.
Yesterday, when OpenAI introduced a partnership with Jony Ive, the launch of a brand new io firm, and plans for a household of AI merchandise, it felt like I used to be watching the long run via my iPhone. Apple’s system, as soon as the head of tech, has by no means felt extra outdated.
With that in thoughts, I’d say Apple has one final shot to persuade customers it nonetheless has what it takes. However the newest rumors level to this being some of the disappointing WWDCs but.
