Honda and Nissan have agreed to merge, which, if every thing goes in keeping with plan, will see the 2 automakers turn into one by the center of 2026.
Spurred by Nissan’s precarious monetary place, the persevering with rise of Chinese language automakers, and the large value of growing massive scale electrical automobile platforms, Honda and Nissan will be part of forces to turn into, probably, the world’s third largest automobile producer.
In a press convention fronted by Makoto Uchida, Nissan’s CEO, Toshihiro Mibe, Honda’s CEO, and Takao Kato, CEO of Mitsubishi Motors, the automakers mentioned Honda and Nissan have signed a memorandum of understanding formally kicking off work on a merger between Japan’s second largest (Honda) and third largest (Nissan) automakers.
Timeline for a possible mega-merger
As Honda in a a lot stronger monetary place — its market capitalization is 4 occasions that of Nissan’s, and it’s nonetheless worthwhile — it can nominate a majority of the mixed automaker’s board, and the highest govt positions can be occupied by Honda nominees.
In keeping with the timeline laid out by the 2 automobile firms, a definitive settlement laying out the specifics of the merger, together with share transfers, will accomplished by June 2025. Shareholders in each companies will then vote on the merger in April 2026.
Assuming approval is given, Honda and Nissan can be delisted from the Tokyo Inventory Alternate by late July or early August 2026, with a brand new holding firm taking their place.
Mitsubishi Motors will resolve on whether or not it can be part of the Honda-Nissan merger by the top of January 2025. Nissan is at present the most important shareholder in Mitsubishi Motors, however as a result of its current monetary troubles just lately bought off a few of its stake, and not holds a controlling 34 per cent stake.
Based mostly on 2023 gross sales figures, the merged Honda-Nissan entity could be the world’s third largest automaker by quantity. Their mixed gross sales of seven.35 million automobiles would take it previous Hyundai-Kia, which bought 7.31 million vehicles final yr.
Mitsubishi’s potential entry into the merger would see roughly 900,000 added to mixed automaker’s numbers, pushing comfortably previous Hyundai-Kia, however nonetheless behind Toyota and Volkswagen.
Ought to present capitalisation charges maintain, the Honda Nissan merger may eclipse the US$52 billion (A$83bn) merger of PSA (Peugeot-Citroen) and Fiat Chrysler to type Stellantis in 2021.
When, or if, the Honda Nissan merger takes place, it can consolidate Japan’s automakers into two key clear blocs with Honda-Nissan-Mitsubishi on one aspect, and Toyota on the opposite. Toyota, the world’s primary automobile maker, owns Daihatsu and Lexus outright, has minority shareholdings in Subaru, Suzuki, and Mazda.
Why now?
Talking to the press, Honda CEO Toshihiro Mibe mentioned the mix “isn’t a rescue of Nissan”, and Nissan getting its home so as was a “prerequisite” for the merger.
Final month, purple ink started to movement at Nissan, and the corporate mentioned it was coming into “emergency mode” with plans to cut back manufacturing capability by 20 per cent and fireplace 9000 staff.
Since then rumours have swirled about merger talks between Honda and Nissan. The long-standing rivals started discussions on joint initiatives in March this yr, earlier than confirming in August they and Mitsubishi would collaborate on electrical automobiles and intelligence.
In keeping with Reuters, Taiwan’s Foxconn, the contract producer famed for constructing the Apple iPhone, approached Nissan a few bid, however was rejected by the automaker.
Each Honda and Nissan, like many different automakers, together with Volkswagen, have been hit arduous by the surge in demand for native manufacturers in China, which has been largely pushed by electrical automobiles developed by home producers, similar to BYD, SAIC and Geely.
Honda’s motorbike enterprise, power in hybrid energy, and cozy place within the US market, particularly with personal patrons, have helped it climate the storm up to now. Nissan, with its lack of hybrid fashions in North America, and extra bargain-focussed place, has gross sales undergo and stockpiles develop.
Synergies and potential pitfalls
Honda and Nissan envisage the mixed agency finally having annual income of ¥30 trillion (A$310bn), and turning an working revenue of over ¥3 trillion (A$30bn).
There may a whole lot of quick time period ache, although, with Mibe-san cautioning the mixed automaker will solely see vital beneficial properties beginning in 2030.
Within the medium time period, Honda and Nissan will mix platforms so as decrease prices for each manufacturers by growing scale, and decreasing analysis and improvement prices.
Each producers are at present engaged on new EV architectures for automobiles slated to seem later this decade. Certainly one of these platforms could should be shelved, inflicting potential delays for one model.
The analysis and improvement departments can even be introduced collectively, which some business analysts consider may result in some company tradition clashes. Different value financial savings will come from combining again workplace operations, similar to advertising and marketing, HR and IT.
Plant closures are seemingly with the automakers “optimising manufacturing methods and amenities” by the “shared use of manufacturing traces”.
Throughout the press convention Mibe-san was eager to level out the merger gained’t be solely focussed on “simply carving out, carving out, carving out and leaving solely the nice elements”.
He mentioned the brand new firm can be eager “to consider choices that lead us to greater scale”, and dangled the thought bubble of mixing Honda’s power in hybrid drivetrains with Nissan’s data of body-on-frame architectures to create a hybrid ute.
It’s unknown at this stage what the mixed Honda Nissan can be often known as, nor do we all know the way it plans to distinguish its two fundamental manufacturers. There’s a major quantity of mannequin and geographic overlap for each firms, with Honda and Nissan deriving 37 per cent of their gross sales from the North American market.
Whereas Honda has a stronger presence in China and Asia, Nissan has a considerably bigger market share in Europe. The 2 automakers every have a major foothold Japan’s kei automobile market.
Though the automakers say they’ll proceed “growing the manufacturers held by Honda and Nissan equally”, there’ll absolutely be debate concerning the eventual destiny of their luxurious manufacturers, Acura and Infiniti. Each of that are struggling for gross sales, and have largely retreated to their North American base.
Whereas Nissan’s relationship with Renault has unravelled spectacularly for the reason that arrest of former CEO Carlos Ghosn in 2018, the 2 nonetheless have shared platforms, buying agreements, and a few shared fashions, primarily vans for the European market.
On the peak of their alliance, Renault had a 44 per cent stake in Nissan. As a part of the reimagined Renault-Nissan-Mitsubishi Alliance introduced in early 2023, Renault agreed to slowly promote down its shareholding in Nissan to fifteen per cent, whereas Nissan lastly gained voting rights at Renault.
Honda, on different hand, has been working intently with GM on hydrogen gas cell analysis and improvement, and at present sells the Honda Prologue and Acura ZDX electrical crossovers in North America, each of that are produced by GM, and have Honda-developed our bodies and interiors mounted on a GM-designed EV structure.
The final time Honda owned a good portion of one other automaker was within the Eighties and Nineteen Nineties when it had a 20 per cent stake within the Rover Group. It will definitely bought out in 1994 when BMW bought the opposite 80 per cent of Rover from British Aerospace.
Mibe-san mentioned after the merger Honda will proceed its work with GM. Likewise Uchida-san mentioned Nissan will proceed working with Renault on a “mission foundation” each time there are synergies accessible.
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